Buying and selling into the lucrative cybersecurity marketplace can be a painful experience, on both sides.
Buyers are overwhelmed by vendor cold calls, unsolicited LinkedIn outreach, buzzword-overuse and confusing product descriptions. For sellers with high-quality products and innovative solutions, cutting through the noise and bringing clarity to the buying process can be quite a challenge.
Practitioners, CISOs and vendors cleared by SecurityWeek editors will examine the intricacies of vendor identification and evaluation, budgeting, examining SLAs and T&Cs and managing the complex sales and procurement pipelines across industries.
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